chibialfa's scrap book RSS

My name is Alfa.
'chibi' means short.
I am female,
kind to animals,
junk collector,
doodling not drawing,
advertising junkies,
married to
a toy shop owner,
chibialfa is
a blogger
and
a microblogger.

this scrap book is part of:
chibialfa can't draw

Archive

Jun
29th
Mon
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Credits: Everyone has something to hide. That’s the theme for the third season of Big Love on HBO. And it’s also the idea behind new interactive murals created to promote the show by BBDO-NY. These murals, launching in New York and Los Angeles the week of January 5th, feature snapshots of people walking through a city street. Headphone jacks are built into each person’s head, so that passersby can use their headphones (or those provided by street teams) to plug in and hear each person in the mural’s inner and most personal secrets. These secrets range from the innocuous (i.e., a woman who’s in love with her boss) to the dramatic (i.e., a woman who is hiding her drinking problem from her husband or a man who is planning to leave his pregnant wife for someone else). In addition, when people plug into the headphone jack near the logo, they can hear a trailer made up from some of the most dramatic clips of the upcoming season, in which secrets abound amongst all the main characters. Big Love’s season kicks off on January 18, 2009. (via “Big Love “Wall of Secrets”” print ad for THE ONE SHOW AWARDS in USA by BBDO NEW YORK )

Credits: Everyone has something to hide. That’s the theme for the third season of Big Love on HBO. And it’s also the idea behind new interactive murals created to promote the show by BBDO-NY. These murals, launching in New York and Los Angeles the week of January 5th, feature snapshots of people walking through a city street. Headphone jacks are built into each person’s head, so that passersby can use their headphones (or those provided by street teams) to plug in and hear each person in the mural’s inner and most personal secrets. These secrets range from the innocuous (i.e., a woman who’s in love with her boss) to the dramatic (i.e., a woman who is hiding her drinking problem from her husband or a man who is planning to leave his pregnant wife for someone else). In addition, when people plug into the headphone jack near the logo, they can hear a trailer made up from some of the most dramatic clips of the upcoming season, in which secrets abound amongst all the main characters. Big Love’s season kicks off on January 18, 2009. (via “Big Love “Wall of Secrets”” print ad for THE ONE SHOW AWARDS in USA by BBDO NEW YORK

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Jun
26th
Fri
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Ten things I don’t want to hear at Cannes Lions 2010.

Too funny, I just have to re-blog this :D. Thank you @asifansari

It’s the end of the second day at the Cannes Lions 2009. The evening rains have done their bit to contribute to a festival that is already proving to be quite damp in other respects.

Attendance seems to be thin. (Some are saying it’s down by 40%, but the festival organizers obviously won’t confirm or comment on it.) The quality of entries leave a lot to be desired. And the speakers, in a variety of different accents, seem to be parrotting the same platitudes we’ve been hearing for the last several years. So here, in no particular order are some things I wouldn’t want to pay 2,600 Euros to sit through next year.

1.    ”It’s not about advertising, it’s about engagement.”
2.    ”Print’s days are numbered.”
3.    ”You don’t want to advertise, you want to have a conversation.”
4.    ”It’s about having a great narrative, a great story.”
5.    ”Advertising is no longer a one-way process. The consumer can now talk back to you.”
6.    ”You have to let go when it comes to the controls for your brand online. Consumers will take it anyway.”
7.    ”Online banner and display advertising is a broken model.”
8.    ”The next big breakthrough will be centered around mobile devices.”
9.    ”Social media is not a fad, it’s here to stay.”
10.    ”Consumers are ’always on’.”

Asif Ansari is partner and creative director at The Duffy Agency. He loves writing, technology and beer.

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James Ready: The Share Our Billboard Campaign

Credits:

Agency: Leo Burnett, Toronto
Client: James Ready
Creative Directors: Judy John, Israel Diaz
Group Creative Directors: Paul Giannetta, Sean Barlow
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico
Photographer: Hamin Lee
Agency Producer: Kim Burchiel
Art Buyer: Leila Courey
Studio Artist: Letizia Anile
Account Director: David Buckspan
Account Supervisor: Natasha Dagenais

James Ready Beer costs only a buck a bottle. To keep the price this low the brewery is always looking for ways to keep costs down. This includes asking consumers to: “Help us Keep this Beer a Buck”.

This year James Ready Beer wanted billboard ads but knew the cost of billboards would drive up the price of the beer. So they asked drinkers to share the billboard space.



PHASE 1

Billboard promoted a website where people could make an offer for part of that board. On the site, people can upload their own messages or images to be placed on the board.


PHASE 2

People’s images and messages appeared on billboards in their home towns.

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Manuk Prahara, printed on tee, via @glennmarsalim

*speechless*
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The Art of the Possible As far as a campaign brief goes, taking a man with barely two years in the U.S. Senate and making him the most powerful person in the world is a pretty tough nut to crack. That’s what David Plouffe, Barack Obama’s campaign manager, discussed in his Cannes seminar on Thursday, laying out some lessons from the winning presidential run.