Credits:

Created for Tribal DDB, Amsterdam, the interactive campaign — which launches today at www.cinema.philips.com — promotes Philips’ latest entrant into the television market, the CINEMA 21:9. Since the television’s 21:9 frame lends itself so readily to film, Tribal DDB, Amsterdam commissioned Stink Digital to create a piece of filmed content that could hold its own with Hollywood’s best. Stink Digital director Adam Berg responded with an idea for an epic ‘frozen moment’ cops and robbers shootout sequence that included clowns, explosions, a decimated hospital, and plenty of broken glass, bullet casings and money.

The film, titled Carousel, is the centrepiece of the project. On its own, it clocks in at a (totally coincidental) two minutes and 19 seconds, but Berg conceived it to work as an endless loop. Visitors to the microsite therefore have the option to ‘spin’ through the film’s single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot. This constant moving between two layers of reality proved one of the project’s biggest and most ambitious production challenges. Other details of the online execution play off the cinematic theme; the microsite’s loader doubles as a credit sequence, while rich media takeover banners drive traffic to the site by teasing viewers with an original Carousel trailer.

All aspects of the production, from the film shoot to web design and development, were conducted by Stink Digital and Tribal DDB Amsterdam.

Agency: Tribal DDB Amsterdam

Global Creative Director: Neil Dawson
Creative Director: Chris Baylis
Art Director: Mariota Essery, Andrew Ferguson
Copywriter: Carla Madden, Chris Baylis
Agency Producers: Jeroen Jedeloo, Iwona Echt

Production Company: Stink Digital London
Director: Adam Berg
Executive Producers: Mark Pytlik, Daniel Bergmann, Stephen Brierley
Producer: Simon Eakhurst, Stephen Brierley
DP: Fredrik Backar

Production Service Company: Stillking, Prague
Stillking Line Producer: Zuzana de Pagter
1st AD: Jiri Ostry
Production Designer: Petr Kunc
Czech Production Manager : Jiri Kotlas
Stunt Co-Ordinator: Lada Lahoda @ Filmca

Editor: Paul Hardcastle @ Trim
VFX: Redrum, Stockholm
Post Production Supervisor: Richard Lyons
Music & Sound Design: Michael Fakesch
Additional Sound Design: Tim Davis
Colorist: Jean-Clement Soret @ MPC London
UK Production Manager: Jemma Daniel
Philips “Carousel” название

Too funny, I just have to re-blog this :D. Thank you @asifansari

It’s the end of the second day at the Cannes Lions 2009. The evening rains have done their bit to contribute to a festival that is already proving to be quite damp in other respects.

Attendance seems to be thin. (Some are saying it’s down by 40%, but the festival organizers obviously won’t confirm or comment on it.) The quality of entries leave a lot to be desired. And the speakers, in a variety of different accents, seem to be parrotting the same platitudes we’ve been hearing for the last several years. So here, in no particular order are some things I wouldn’t want to pay 2,600 Euros to sit through next year.

1.    ”It’s not about advertising, it’s about engagement.”
2.    ”Print’s days are numbered.”
3.    ”You don’t want to advertise, you want to have a conversation.”
4.    ”It’s about having a great narrative, a great story.”
5.    ”Advertising is no longer a one-way process. The consumer can now talk back to you.”
6.    ”You have to let go when it comes to the controls for your brand online. Consumers will take it anyway.”
7.    ”Online banner and display advertising is a broken model.”
8.    ”The next big breakthrough will be centered around mobile devices.”
9.    ”Social media is not a fad, it’s here to stay.”
10.    ”Consumers are ’always on’.”

Asif Ansari is partner and creative director at The Duffy Agency. He loves writing, technology and beer.

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Credits:

Agency: Leo Burnett, Toronto
Client: James Ready
Creative Directors: Judy John, Israel Diaz
Group Creative Directors: Paul Giannetta, Sean Barlow
Art Director: Anthony Chelvanathan
Copywriter: Steve Persico
Photographer: Hamin Lee
Agency Producer: Kim Burchiel
Art Buyer: Leila Courey
Studio Artist: Letizia Anile
Account Director: David Buckspan
Account Supervisor: Natasha Dagenais

James Ready Beer costs only a buck a bottle. To keep the price this low the brewery is always looking for ways to keep costs down. This includes asking consumers to: “Help us Keep this Beer a Buck”.

This year James Ready Beer wanted billboard ads but knew the cost of billboards would drive up the price of the beer. So they asked drinkers to share the billboard space.

PHASE 1

Billboard promoted a website where people could make an offer for part of that board. On the site, people can upload their own messages or images to be placed on the board.

PHASE 2

People’s images and messages appeared on billboards in their home towns.