Hugh MacLeod: Ignore Everybody - TIME »

As he began finding success as a cartoonist, marketer and Web pundit Hugh MacLeod posted a list of 40 “keys to creativity” onto his popular blog, gapingvoid.com. His breezy advice for aspiring artists — wisdom such as “Dying young is overrated” and “Selling out is harder than it looks” — found a hungry audience and was downloaded more than a million times. Macleod has assembled his observations into a book, Ignore Everybody and 39 Other Keys to Creativity, and spoke with TIME about nurturing the inner artist inside of us.